YOURS Launches new Advocacy and Campaigns Toolkit

15 August 2024 - YOURS - Youth for Road Safety, through the Global Youth Coalition for Road Safety International Youth Day celebration, launched a new Advocacy and Campaigns Toolkit titled “Changing Lanes: Youth Driving the Movement 4 Safer Mobility”. 

During the ‘Road Safety and Digital Advocacy’ Webinar, YOURS Advocacy Director Stefania Minniti discussed the importance and use of the new toolkit and gave a sneak peek at what youth leaders can find in the document. 

Stefania highlighted that the toolkit was made possible through efforts of youth leaders from the Youth Coalition leadership structure, as they worked to co-design the toolkit. “At YOURS, we have been working for a meaningful youth engagement approach for more than ten years, so we just [compiled] all the great information we have so far [for this toolkit]”

The toolkit presents a road map for young leaders that prepares them for their respective advocacy journeys at both the local and national levels, hopefully leading to their delegation to the 3rd World Youth Assembly for Road Safety happening in Marrakech, Morocco in February 2025. 

Young leaders will have access to strategic tools designed to equip them with the skills and knowledge to drive impactful advocacy change, sustain effective advocacy efforts, and lead transformative movements in their communities and beyond. 

During her presentation, Stefania also spotlighted the case studies featured in the Toolkit, which elaborated on different youth advocacy efforts worldwide. “You can find different tactics on how to develop good engagement campaigns at the community level and even digital skill sets on how to prepare and set up bilateral meetings”. 

Stefania also pointed out that the Advocacy and Campaigns toolkit is for all young people, regardless of where they are in their advocacy journey. 

We encourage you to use these advocacy and campaign tools as a practical guide to enhance your already existing advocacy skills, demonstrate new knowledge, understand how to gain public support, and mobilise your community.

The journey matters as much as the end goal. Remember, it is always about the end goal: contributing to saving lives and creating more sustainable mobility systems. Let’s keep on #ClaimingOurSpace on the way to the 4th Ministerial Conference on Road Safety in 2025 and beyond!